{"id":3276,"date":"2020-11-15T21:12:45","date_gmt":"2020-11-16T00:12:45","guid":{"rendered":"https:\/\/cenakinaulaonline.com\/?post_type=product&#038;p=3276"},"modified":"2026-10-06T17:53:32","modified_gmt":"2026-10-06T20:53:32","slug":"diplomado-marketing-digital","status":"publish","type":"product","link":"https:\/\/cenakin.cl\/otec\/product\/diplomado-marketing-digital\/","title":{"rendered":"Marketing Digital"},"content":{"rendered":"<p>Los contenidos y estrategias que una marca desarrolla son fundamentales para posicionarla en el mundo digital. Sabiendo que este proceso es important\u00edsimo para el crecimiento, creamos nuestro diplomado en marketing digital, cuyo prop\u00f3sito es formar especialistas que potencien su propia marca y la de otros.<\/p>\n<p>El proceso de \u00e9xito para desarrollar una marca fuerte y posicionada depende de factores como: marketing de contenidos, frecuencia y alcance de las publicaciones, audiencia correcta, propuesta de valor clara, empoderamiento personas, entre otras. Para nosotros es muy importante que: aumentes tus ventas, mejores tu imagen de marca, que seas eficiente con tu presupuesto, te empoderes de tu rol como social media manager y logres tus metas. En esta b\u00fasqueda queremos que te sientas a gusto con tus resultados.<\/p>\n<p>Entonces, realizar estrategias poderosas y asertivas te permitir\u00e1 desarrollar:<\/p>\n<ul>\n<li>&#8211; Mejorar la imagen de marca de tu empresa.<\/li>\n<li>&#8211; Lograr clientes potenciales de mejor calidad.<\/li>\n<li>&#8211; Crear estrategias de marketing de contenidos, crecimiento de seguidores, captura de prospectos.<\/li>\n<li>&#8211; Bajar el costo de adquisici\u00f3n publicitario.<\/li>\n<li>&#8211; Aumentar las conversiones.<\/li>\n<li>&#8211; Manejar herramientas de: google ads, redes sociales, innovaci\u00f3n, automatizaci\u00f3n, branding.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Desarrolla t\u00e9cnicas precisas para favorecer el bienestar de las personas.<\/p>\n","protected":false},"featured_media":5279,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[22,59],"product_tag":[],"class_list":["post-3276","product","type-product","status-publish","has-post-thumbnail","product_cat-cursos","product_cat-emprendimiento","desktop-align-left","tablet-align-left","mobile-align-left","first","instock","virtual","purchasable","product-type-simple"],"acf":{"profesores":["<div><h4>Jorge Rojas S<\/h4><ul><li>M\u00e1s de 10 a\u00f1os de experiencia en META y Google Ads<\/li><li>Magister en marketing USACH<\/li><li>Diplomado en marketing digital PUC<\/li><li>Certificado en branding Universidad de Valpara\u00edso<\/li><li>Certificado en Google Ads Academia Adity Chile<\/li><li>Certificado en marketing digital Academia Felipe Vergara Colombia<\/li><li>Certificado en Ventas Digitales Escuela Convierte M\u00e1s USA<\/li><li>Licenciado en Kinesiolog\u00eda PUCV.<\/li><\/ul><\/div>"],"fecha_inicio":"","hora_inicio":"","fecha_termino":"","hora_termino":"","titulo_3":"","titulo_4":"","titulo_5":"","titulo_6":"","titulo_7":"","promociones":"","descripcion_valor":"Se reserva cupo con el pago total del arancel o promociones. ","medios_pago":"<ul>\n<li>Efectivo, transferencias, Webpay d\u00e9bito y Webpay cr\u00e9dito<\/li>\n<li><strong>Webpay cr\u00e9dito hasta en 6 cuotas precio contado<\/strong><\/li>\n<li>Se reserva con el pago total del arancel.<\/li>\n<\/ul>\n","objetivo":"Programa integral para desarrollar marcas, atraer clientes, optimizar presupuestos y gestionar herramientas de redes sociales, Google Ads, innovaci\u00f3n, automatizaci\u00f3n y branding.","incluye":"<ol>\n<li>Acceso a aula virtual.<\/li>\n<li>Material de estudio digital.<\/li>\n<li>Certificado de aprobaci\u00f3n.<\/li>\n<li>Acceso grupo privado para responder dudas.<\/li>\n<\/ol>\n","formato":"<p>El acceso comienza con la activaci\u00f3n del aula virtual. Podr\u00e1s avanzar a tu propio ritmo mediante c\u00e1psulas de video, material de lectura y recursos descargables.<\/p>\n<h4>Aula virtual asincr\u00f3nica<\/h4>\n<ul>\n<li><strong>Inicio:<\/strong> Activaci\u00f3n despu\u00e9s del pago.<\/li>\n<li><strong>Modalidad:<\/strong> Avanza a tu propio ritmo, con acceso durante 12 meses.<\/li>\n<li><strong>Plazo:<\/strong> 6 meses para certificarte.<\/li>\n<\/ul>\n","dirigido":"<ol>\r\n \t<li>Licenciados (as) de ense\u00f1anza media, mayores de 18 a\u00f1os.<\/li>\r\n \t<li>Estudiantes de dise\u00f1o gr\u00e1fico, publicidad, marketing.<\/li>\r\n \t<li>Emprendedores y emprendedoras, mayores de 18 a\u00f1os.<\/li>\r\n        <li>Egresados y titulados de carreras t\u00e9cnicas o profesionales..<\/li>\r\n<\/ol>","plan_estudios":"<p>Las clases presenciales combinan fundamentos te\u00f3ricos, demostraci\u00f3n docente y pr\u00e1ctica supervisada. Para obtener el certificado debes completar las Plazo de 6 meses y las actividades programadas.<\/p><div class=\"study-grid\"><div><span>01<\/span><h3>Fundamentos<\/h3><p>Anatom\u00eda aplicada, indicaciones, contraindicaciones y preparaci\u00f3n del espacio.<\/p><\/div><div><span>02<\/span><h3>Marketing Digital<\/h3><p>Maniobras, fundamentos t\u00e9cnicos y secuencia de atenci\u00f3n correspondientes a esta formaci\u00f3n.<\/p><\/div><div><span>03<\/span><h3>Pr\u00e1ctica<\/h3><p>Evaluaci\u00f3n, postura de trabajo, aplicaci\u00f3n segura y retroalimentaci\u00f3n docente.<\/p><\/div><div><span>04<\/span><h3>Emprendimiento<\/h3><p>Orientaciones para comenzar a ofrecer servicios y atender al primer cliente.<\/p><\/div><\/div><div class=\"profile-block\"><h3>Campo ocupacional<\/h3><p>Podr\u00e1s gestionar proyectos de marketing para tu marca, trabajar de forma freelance o apoyar a empresas.<\/p><h3>Perfil del egresado<\/h3><p>Podr\u00e1s dise\u00f1ar estrategias digitales integrales orientadas a posicionamiento, captaci\u00f3n y conversi\u00f3n.<\/p><\/div>","texto_2":"","texto_3":"","texto_4":"","texto_5":"","accion":"","horas":"","curso_id":"2298"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diplomado en marketing digital, t\u00e9cnicas que si convierten<\/title>\n<meta name=\"description\" content=\"Aprende a crear estrategias, campa\u00f1as y contenidos para aumentar la visibilidad y ventas de un negocio. 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